Stats broken into multiple streams: Fortunately for the greek music listers, the year-end review broke down the stats into songs listened, artists most heard, minutes spent listening, top five songs, and how many listens the first one captured.User control: This is a prominent user pattern, but Spotify designed the interactive experience for users familiar with Stories like UI and folks that like to navigate using 'back' and 'next' arrow keys.User journey: Through explainer text and animation, designed the experience to be like a walkthrough instead of just a stats dump.Spotify picked these from each user's year-end review and customized them to their taste. Music for the ears: Some relevant mixes got played in the background.Semi Skeuomorphism: It used a flat-skeuomorphic styling that looked like a gift-wrapped for the year-end review that was getting unwrapped at different stages.Here are some that I could see thru' the user journey. Some fascinating reasons why Spotify Wrapped worked for everyone invested in the social media/enthusiast music platform.
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