Spotify is buying not only Joe Rogan’s extensive and future content library, but also his loyal audience.” The Joe Rogan Experience went on to become Spotify’s most-streamed podcast of 2021, with an estimated 11 million listeners per episode that same year, Spotify reportedly overtook Apple Podcasts as the largest podcast provider in the United States. The following year, Spotify made a massive investment by signing a $100 million exclusive deal with Rogan at that time, research analyst Stephanie Liu told the New York Times, “This is part of Spotify’s bigger bet on podcasts. In 2019, Spotify, which is at its core a tech company and not a music company, announced plans to dominate “the emerging podcast marketplace,” purchasing podcast companies like Gimlet Media, Anchor, and Ringer for nine-figure sums. Perhaps it is not surprising that Spotify chose Rogan over Young. (Rogan has yet to address the controversy.)
26, Spotify heeded the classic rocker’s ultimatum and sided with Rogan, entirely removing Young’s catalog from its service. 24, when Young, outraged that The Joe Rogan Experience was “potentially causing death to those who believe the disinformation being spread,” wrote on his Neil Young Archives site: “I want you to let Spotify know immediately TODAY that I want all my music off their platform. The clash between Young, Spotify, and Rogan began Jan. (Update: In a letter titled “I Stand With Neil Young!” posted on her website Friday evening, Joni Mitchell announced that she’s joining Young in pulling her music from Spotify.)
However, it remains to be seen if Young’s boycott will make a real difference, or if other major artists will follow his lead. Meanwhile, the backlash against Spotify continues to escalate. Following Neil Young’s withdrawal from Spotify Wednesday to protest the streaming service’s popular Joe Rogan Experience podcast - which has come under fire for spreading misinformation about COVID-19 vaccines - Young has been declared a “hero” by fans, peers, and even the director of the World Health Organization.
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